Gigaom reveals new logo and product updates to unify brand and reflect core characteristics

October 23rd, 2013 by bernadetteopine

New look and feel reinforces focus on emerging technology

San Francisco, CA, October 23, 2013 – Gigaom today unveiled a new logo and product updates designed to better reflect the essence of the brand and its emphasis on emerging technology. The new, modern image highlights Gigaom’s core characteristics, including insight and credibility. Founded in 2006, Gigaom’s blog, research and events help millions of people understand how they will be affected by emerging technology trends.

Gigaom began as a blog by one writer, Om Malik. Since then, the company has acquired three blogs and created multiple business divisions and products. It has been on a strong growth trajectory from the beginning and now has three robust, thriving lines of business. The Gigaom of today consists of nearly 6.5 million monthly unique readers, more than 230 network analysts, and events around the world.

“Gigaom’s hallmark is its ability to identify technology trends as they emerge and provide insight on their impact,” said Gigaom CEO Paul Walborsky. “With so much growth across the business, it was time to develop a unified brand that reflects our expertise and passion for emerging technology.”

Launched in 2009, Gigaom Research is the company’s fastest growing division – providing timely, deep analysis of emerging technology through a mix of short-form daily postings and longer, more in-depth reports. Gigaom Research leverages feedback from the vast Gigaom blog audience to evolve its research topics. Research product updates rolled out this week are a direct response to client feedback and will provide them with better access to analysts and specialized research. The upgraded research website features a responsive layout for mobile and tablet users, and a more robust search function and analyst directory.

Buyers Lens, a new research coverage area dedicated to technology buyers, also launched today. It is designed to be a filter through which to view the emerging technology landscape and make better buying decisions.

About Gigaom
Founded in 2006, Gigaom is the leading global voice on emerging technology. Our blog, research and events humanize technology and provide deep insight on disruptive companies, people and trends.